"AI SEO" is really two things bundled together
When people search for "AI SEO," they're usually looking for one thing but actually need two: classic SEO, which gets a page ranked and crawled, and AI readiness, which determines whether an AI assistant that finds that page can actually understand it well enough to recommend it.
These aren't competing priorities — they're sequential. A page has to be found before it can be understood, so SEO fundamentals still come first. But once a page ranks reasonably well, AI readiness becomes the bigger unaddressed gap, because almost nobody has checked for it yet.