What "AI readiness" means
AI readiness is whether a website can be found, correctly understood, and acted on by AI assistants — ChatGPT, Gemini, Claude, Perplexity, and the AI features now built into Google itself. It's a different, newer question than the one SEO answers.
SEO asks: can a search engine rank this page? AI readiness asks something further downstream: once an AI system has your page in front of it, can it actually tell what your business does, where you are, what you charge, and how someone books you — well enough to recommend you by name?
Those two things are more independent than most business owners expect. We ran a real audit on 28 well-reviewed Vancouver businesses, and every single one failed at least one AI readiness check — including several with excellent SEO. A site can rank first on Google and still be functionally invisible to an AI assistant reading it.